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The quotations in the text that appear without note numbers were obtained in the course of personal interviews. The sources for all other quotations are indicated in these notes.

CHAPTER 1

1. Edmund Morris, The Rise of Theodore Roosevelt (New York: Coward, McCann & Geoghegan, 1979), p. 20.

2. Ibid.

3. Stefan Zweig, Balzac (New York: Viking Press, 1946), pp. 112–13.

4. Robert Conot, A Streak of Luck: The Life and Legend of Thomas Alva Edison (New York: Seaview Books, 1979), p. 463.

5. Robert O'Brien, Marriott: The J. Willard Marriott Story (Salt Lake City, Utah: Deseret Book Company, 1977), p. 166.

6. Anthony Cekota, Entrepreneur Extraordinary: Biography of Tomas Bata (Rome: International University of Social Studies, 1968), p. 157.

7. Michael Moritz, The Little Kingdom: The Private Story of Apple Computer (New York: William Morrow and Company, 1984), p. 240.

8. Ibid., p. 223.

9. Bill Marriott, Sr., quoted from a videotape prepared by Marriott Corporation.

10. Damon Darlin, "Executive Style," The Wall Street Journal (September 17, 1984). Reprinted by permission of The Wall Street Journal, Dow Jones & Company, Inc., 1984. All rights reserved.

11. Thomas Peters, "Strategy Follows Structure: Developing Distinctive Skills," California Management Review, Vol. 26, No. 3 (Spring 1984), p. 114.


CHAPTER 2

1. William Shakespeare, King Lear, Act I, Scene iv.

2. From Winston Churchill, Great Contemporaries (New York: Putnam's). Cited in Richard Nixon, Leaders (New York: Warner Books, 1982), p. 330.

3. Will and Ariel Durant, The Story of Civilization: The Age of Napoleon (New York: Simon and Schuster, 1975), Vol. II, p. 579.

4. Morris, Rise of Roosevelt, pp. 26–27.

5. "Intel Course Culture Manual," p. 5.

6. "Apple Bites Back," Fortune (February 20, 1984), pp. 98 and 100.

7. "Apple's New Crusade," Business Week (November 26, 1984), p. 148.

8. Brooke Tunstall, Disconnecting Parties: Managing the Bell System Break Up (New York: McGraw-Hill Book Company, 1985), p. 144.

9. Chris Argyris, Personality and Organization (New York: Harper & Row, 1957), p. 21.

10 Ibid., p. 24.

11. Durant and Durant, Story of Civilization, Vol. II, p. 776.

12. Ibid., p. 259.

13. Ibid., p. 247.

14. Harold Geneen, Managing (New York: Doubleday & Company, 1984), pp. 20 and 133.

15. "International Business Machines," Fortune (January 1940), p. 37.

16. W. D. Lewis and W. P. Newton, Delta: The History of an Airline (Athens: University of Georgia Press, 1979), p. 33.

17. "To Pause and Be Refreshed," Fortune (July 1931), p. 65.

18. E. J. Kahn, Jr., The Big Drink: The Story of Coca-Cola (New York: Random House, 1960), p. 63.

19. "The Coca-Cola Industry," Fortune (December 1938), p. 155.

20. "To Pause and Be Refreshed," p. 65.

21. From Beverage Digest. Cited in "Putting the Sparkle Back into Coke," International Management, Europe (October 1984), pp. 4 and 7.

22. Robert Sobel, The Entrepreneurs (New York: Weybright and Talley, 1974), p. 240.

23. For fuller discussion see Tunstall's Disconnecting Parties.

24. Brooke Tunstall, "Rites of Passage," Bell Telephone Magazine, Vol. 62, Nos. 3–4 (1983), p. 76.

25. Frederick R. Kappel, Vitality in a Business Enterprise (New York: McGraw-Hill Book Company, 1960), pp. 3 and 5.


CHAPTER 3

1. Lewis Carroll, Alice in Wonderland and Through the Looking Glass (New York: Grosset & Dunlap, 1977), p. 64.

2. Thomas Moore, "The Fight to Save Tylenol," Fortune (November 29, 1982), p. 45.

3. Lawrence G. Foster, "The Johnson & Johnson Credo and the Tylenol Crisis," New Jersey Bell Journal, (Spring 1983), p. 2. 1983 New Jersey Bell. Reprinted with permission from the New Jersey Bell Journal.

4. James E. Burke, "Ad Council Speech" (delivered on November 16, 1983), p. 6.

5. Foster, "Johnson & Johnson Credo," p. 4.

6. Burke, "Ad Council Speech," p. 8.

7. From "The Tylenol Trouble," The Wall Street Journal (October 18, 1982), editorial page. Cited in a special report published by Johnson & Johnson. Reprinted by permission of The Wall Street Journal, Dow Jones & Company, Inc., 1984. All rights reserved.

8. Statement by Benjamin C. Bradlee, Washington Post executive editor, quoted in The New York Times (April 7, 1984), p. 37. 1984 by The New York Times Company. Reprinted by permission.

9. Quoted from a column by Alex S. Jones in The New York Times (April 6, 1984), p. 37. 1984 by The New York Times Company. Reprinted by permission.

10. Warren Phillips, "How It's Done at The Wall Street Journal," M (November 1984), p. 71.

11. "Sears' Sizzling New Vitality," Time (August 20, 1984), p. 90.

12. Quoted from a talk by George W. Merck at the Medical College of Virginia at Richmond (December 5, 1950).

13. Safety and Occupational Health: A Commitment in Action, published by Du Pont, 1984, p. 4.

14. Leon C. Schaller, "Effective Management of Safety and Occupational Health," delivered at Cost Containment Seminar in Las Vegas (November 8–9, 1984).

15. John Gurda, The Quiet Company: A Modern History of North-western Mutual Life (Milwaukee: Northwestern Mutual Life Insurance Company, 1983), Introduction, p. 1.

16. Ibid., p. 293.

17. Ibid., p. 20.

18. Ibid., p. 17.

19. Ibid., p. 251.

20. Ibid., p. 253.

21. Kappel, Vitality in a Business Enterprise, pp. 37 and 71.

22. Foster, "Johnson & Johnson Credo," pp. 5–6.

23. Figures taken from data provided by Johnson & Johnson's office of corporate public relations ("Public Service Companies—30 Years of Growth," Johnson & Johnson's Corporate Financial Analysis [November 14, 1983]).

24. Peter F. Drucker, The Practice of Management (New York: Harper & Row, 1954), p. 261.


CHAPTER 4

1. Harold C. Livesay, American Made: Men Who Shaped the American Economy (Boston: Little, Brown and Company, 1979), p. 217.

2. O'Brien, Marriott, pp. 154–55.

3. Livesay, American Made, p. 228.

4. Cekota, Entrepreneur Extraordinary, p. 175.

5. Ibid., p. 164.

6. Ibid., p. 189.

7. Ibid., p. 179.

8. Ibid., pp. 263 and 264.

9. Lee Iacocca with William Novak, Iacocca: An Autobiography (New York: Bantam Books, 1984), p. 53.

10. Ibid., p. 152.

11. Robert Levering, Milton Morkowitz, and Michael Katz, The 100 Best Companies to Work for in America (Reading, Mass.: Addison-Wesley, 1983), p. 158.

12. Ibid., p. 153.

13. Thomas Peters and Robert Waterman, In Search of Excellence: Lessons from America's Best-Run Companies (New York: Harper & Row, 1982), p. 318.

14. Alfred D. Chandler, Jr., Strategy and Structure: Chapters from the History of the American Industrial Enterprise (Cambridge, Mass.: The M.I.T. Press, 1962), p. 269.

15. Pierce Hollingsworth, "General Mills: Winning Market Share with New Products," Prepared Foods (September 1984), p. 56.

16. Arthur Pound, "Up from the Grass Roots," Atlantic Industrial Advertising (August 1935), p. 255.

17. James Gray, Business Without Boundary: The Story of General Mills (Minneapolis: University of Minnesota, 1954), p. 250.

18. "General Mills: The General and Betty Crocker," Forbes (October 1, 1963), p. 24.

19. "How to Manage Entrepreneurs," Business Week (September 7, 1981), p. 67.

20. Ann M. Marrison, "The General Mills Brand of Managers," Fortune (January 12, 1981), p. 105.

21. James C. Worthy, Shaping an American Institution (Chicago: University of Illinois Press, 1984), p. 134.


CHAPTER 5

1. Worthy, Shaping an American Institution, p. 28.

2. Ibid., p. 31.

3. Allan Nevins with Frank E. Hill, Ford: The Times, the Man, and the Company, Vol. 1 of Ford (New York: Scribner, 1954), p. 461.

4. "To Pause and Be Refreshed," p. 108.

5. Henry Schimberg, quoted from Tim Davis, "The Coke Enterprise: Out Front and Pulling Away," Beverage World (July 1984), p. 35.

6. "AT&T: Hot Products, High Costs," The New York Times (August 5, 1984), p. F4. 1984 by The New York Times Company. Reprinted by permission.

7. Gurda, The Quiet Company, p. 163.

8. Ann Przybola, "General Mills' R&D: Forerunner in New Technology," Prepared Foods (September 1984), p. 60.

9. Chandler, Strategy and Structure, p. 373.


CHAPTER 6

1. Yoga means conscious evolution. Quote is from The Bhagavad Gita, Chapter 2, Verse 50.

2. Review of Reviews (May 1933).

3. Iacocca with Novak, An Autobiography, p. 246.

4. Ibid., p. 245.

5. Lawrence A. Appley, A Management Concept: Lectures by Lawrence A. Appley (New York: American Management Association, 1969), p. 122.

6. "The Colossus that Works," Time (July 11, 1983), p. 40.

7. Geneen, Managing, p. 82.

8. Ibid., p. 7.

9. Iacocca with Novak, An Autobiography, p. 50.

10. Cekota, Entrepreneur Extraordinary, p. 221.

11. Geneen, Managing, p. 97.

12. Iacocca with Novak, An Autobiography, p. 23.

13. Confucius, The Sayings of Confucius, trans. James R. Ware (Confucius Publishing Company), p. 148.

14. Cited in Nixon, Leaders, p. 56.

15. G. B. Tennyson, A Carlyle Reader (Cambridge, England: Cambridge, University Press, 1984), p. 275.

16. Geneen, Managing, p. 78.


CHAPTER 7

1. "International Business Machines," p. 130.

2. Ezra Vogel, Japan as Number One: Lessons for America (Cambridge, Mass., and London: Harvard University Press, 1979), p. 27.

3. Peter F. Drucker, Management: Tasks, Responsibilities, Practices (New York: Harper & Row, 1974), p. 766.

4. Ibid., p. 767.

5. "International Business Machines," p. 131.

6. "America's Most Admired Corporations," Fortune (January 9, 1984), p. 54.

7. Robert Sobel, IBM: Colossus in Transition (New York: Bantam Books, 1983), p. 279.

8. "The Colossus that Works," p. 42.

9. Iacocca with Novak, An Autobiography, p. 155.


CHAPTER 8

1. "The Odyssey of Levi Strauss," Fortune (March 22, 1982).

2. Walter A. Haas, Jr., Managing Corporate Social Policy at Levi Strauss & Co. (December 1980), p. 15, published by Levi Strauss.

3. M. R. Montgomery, "Making It RIGHT," The Boston Globe Magazine (October 3, 1982).

4. Edward A. Gallaway, Accountability (Philadelphia: Dorrance & Company, 1975), pp. 54–55.

5. "International Business Machines," p. 36.

6. Robert Pirsig, Zen and the Art of Motorcycle Maintenance (New York: Bantam Books, 1982), p. 39.

7. Gallaway, Accountability, pp. 66–67.

8. Peters and Waterman, In Search of Excellence, p. 284.

9. Daniel D. Nossiter, "Blue Chip Bet on Research," Barron's (November 8, 1982).

10 Livesay, American Made, p. 102.

11. Ibid., p. 248.

12. Iacocca with Novak, An Autobiography, p. 154.

13. Geneen, Managing, pp. 195–96.


CHAPTER 9

1. Iacocca with Novak, An Autobiography, p. 152.

2. Gray, Business Without Boundary, p. 228.

3. "The Effective Meeting," The Royal Bank Letter, Vol. 65, No. 5 (1984), published by the Royal Bank of Canada. Reprinted with permission of the Royal Bank of Canada.

4. "Delta: The World's Most Profitable Airline," Business Week (August 31, 1981), p. 71.


CHAPTER 10

1 Marcus Aurelius, Meditations, trans. Maxwell Staniforth (New York: Penguin Books, 1966), Book 7, p. 109.

2. Worthy, Shaping an American Institution, p. 92.

3. Ibid., p. 7.

4. From an address by Edward R. Telling before the Economic Club of Chicago (February 25, 1982), p. 18.

5. Peter Nulty, "Apple's Bid to Stay in the Big Time," Fortune (February 7, 1983), p. 36.

6. "Apple's New Crusade," p. 146.

7. "The Opinion Climate for Business," ORC Public Opinion Index (March 1984), p. 13.

8. Peter F. Drucker, "Good Works and Good Business," Across the Board (October 1984),p.13.

9. "Conversation with Harold K. Sperlich," Organizational Dynamics (Spring 1984), p. 27.


CHAPTER 11

1. "To Pause and Be Refreshed," p. 111.

2. Sobel, IBM, p. 102.

3. O'Brien, Marriott, p. 210.

4. Sobel, Entrepreneurs, p. 169.

5. Livesay, American Made, p. 153.

6. Sobel, Entrepreneurs, p. 194.

7. Drucker, Practice of Management, p. 266.

8. Quoted from Wood's address before the On-to-Chicago Meeting, Chicago (May 4, 1950).

9. Lewis and Newton, Delta, p. 241.

10. Geneen, Managing, p. 129.

11. "Executive Obsolescence: What Can You Do to Prevent It?" AIPE Facilities Management, Operations and Engineering (September/October 1984), p. 6.

12. Ibid., p. 8.

13. "The Colossus that Works," Time (January 11, 1983), p. 42.

14. Iacocca with Novak, An Autobiography, p. 59.

15. Drucker, Management, p. 427.

16. Thomas J. Watson, Jr., A Business and Its Beliefs: The Ideas that Helped Build IBM (New York: McGraw-Hill Book Company, 1963), p. 4.

17. Peter F. Drucker, The Effective Executive (New York: Harper & Row, 1967), p. 170.


CHAPTER 12

1. Automobile Topics (April 18, 1925), p. 845.

2. Michael Moritz and Barrett Seaman, Going for Broke: Lee Iacocca's Battle to Save Chrysler (New York: Anchor Press/Doubleday & Company, 1984), p. 20.

3. Iacocca with Novak, An Autobiography, p. 157.

4. Moritz and Seaman, Going for Broke, p. 23.

5. Ibid., p. 41.

6. Peter Vanderwicken, "What's Really Wrong at Chrysler," Fortune (May 1975), p. 177.

7. Ibid.

8. Ibid., p. 178.

9. Chandler, Strategy and Structure, p. 380.

10. Moritz and Seaman, Going for Broke, p. 202.

11. Iacocca with Novak, An Autobiography, p. 157.

12. Moritz and Seaman, Going for Broke, p. 14.

13. Iacocca with Novak, An Autobiography, p. 152.

14. Moritz and Seaman, Going for Broke, p. 108.

15. Iacocca with Novak, An Autobiography, p. 152.

16. Moritz and Seaman, Going for Broke, p. 208.

17. Iacocca with Novak, An Autobiography, p. 171.

18. Steven Flax, "Rolling Along," Fortune (January 7, 1985), p. 46.

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